Shane Guiter, Founder & CEO
Shane Guiter has spent his career as a digital innovator, marketing strategist, successful fundraiser, and business leader. He's passionate about helping media organizations integrate insights and best practices from technology, design, and innovation.
Previously, Shane served as Vice President of Development Strategies at PBS, where he guided the successful launch and deployment of Passport, an on-demand video service for members of PBS stations. To date, more than a quarter of a million people have contributed financially to PBS stations due to Passport; 75 percent of them are first-time contributors.
Prior to PBS, Shane served as Chief Operating Officer for Kansas City PBS, where he launched the independent "Triple A" music station The Bridge, developed a hyperlocal journalism center (Flatland), and built the station's first digital product team.
As Membership Director with KLRU and Austin City Limits, Shane built the station's membership and subscription business, growing online giving by 1000 percent. During his time there, major giving grew from $250,000 annually to $3.1 million.
Prior to his public media career, Shane held a number of influential roles in off-Broadway theater. He served as head of marketing for the Vineyard Theatre in New York, and head of membership and individual giving for the prestigious New York Theater Workshop.
Shane created Public Works in 2017 to help media organizations do what's most important:
- Determine what only they can do-- and build around that
- Leverage design and talent to become innovation engines
- Craft an inspiring vision and build a practical road map to get there
- Conceive and create content that transcends broadcast and print platforms
- Turn engaged audiences into fanatics
Shane makes everyone watch the TED Talk: 'Can Design Save Newspapers?'